West Side Yoga Branding
Collaborated with yoga studio to create logo, brand colors, and merchandise. The client wanted a western, modern, and young look for the logo and apparel. Deliverables included brand color palette, logo, and secondary designs for merchandise.
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Conceptualized moodboards for client before starting project to determine brand direction and positioning
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Utilized Adobe Fresco and Illustrator to hand-draw most features of updated brand materials.
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Worked with client to establish elevated colors and design to elevate brand and engage customers
Key Points of Project:
Cohesive merchandise launch, original blend of design influences.
