RAM x Apple Catalog 2024
Led catalog project, implementing a new design system to ensure cohesive branding and visual consistency throughout. A wide range of tasks included: wire-framing, designing layouts, organizing photo and video shoots, and preparing the catalog for print production, delivering a polished, professional final product.
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Created a 70 page catalog with updated catalog system, setting the standards for typography and hierarchy
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Utilized Adobe InDesign to create an extensive and informative catalog of complex product lines ready for print production
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Led meetings, photoshoots, and cross-collaboration between marketing team to achieve project goals
Key Points of Project:
Led project, created new design system, delivered a modern, & informative product catalog.
